DELTAZEROSTUDIO.COM

Digital Marketing

From your website to the different aspects of online communication, digital marketing covers a wide spectrum of techniques.

Optimize your online presence and achieve your goals

Maintaining control over your online content is essential for ensuring that users and search engines can easily access and engage with your content.

At Delta Zero, we take great care to ensure that all of our actions are in compliance with the latest Google updates, and we are dedicated to continuously improving the technical performance, structure, and content of your website, as well as the profile of your incoming links (backlinks).

Additionally, we are experienced in helping our clients overcome algorithmic penalties and improve their overall search engine visibility.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is a digital marketing strategy that aims to improve the quality and relevance of web pages for search engines, in order to attract targeted and qualified traffic.

By optimizing SEO, businesses can target users who are genuinely interested in their products or services, thereby increasing the chances of converting them into leads and customers.

The traffic generated by SEO is sustainable in the long term. Unlike paid advertising campaigns (SEA) that stop as soon as spending is interrupted, SEO continues to attract traffic and generate profits even after optimization efforts have ceased.

Social Media Marketing

We work closely with our clients to understand their business, their communication goals, and their target audience, in order to create relevant and engaging content that will improve the user experience.

Our expertise in our clients' target markets and our mastery of the specificities of all social media platforms allows us to identify the most appropriate platforms to effectively reach their audience.

Our goal is to offer a strategy tailored to each project, budget, organization, and operation of our clients, providing advice and full or partial management of their social media animation and moderation.

Search Engine Advertising (SEA)

As a digital marketing tool, Search Engine Advertising (SEA) is effective for increasing visibility and generating qualified traffic to a website.

However, to maximize results and achieve performance goals, it is important to consider SEA as part of a comprehensive digital marketing strategy, rather than an end in itself.
It is therefore crucial to work in synergy with other expert areas such as Search Engine Optimization (SEO), User Experience (UX), and social media.

By continually optimizing performance and increasing the conversion rate, each additional investment in SEA will be more profitable.

Content Writing

We understand the importance of a robust online presence for any editorial project. That is why we are dedicated to providing supplementary content that enhances your visibility and engagement.

To achieve this, we specialize in producing or adapting a wide range of content, including but not limited to: interviews, white papers, infographics, brand content, FAQs, videos, B2B case studies, emails, training descriptions, newsletters, and landing pages.

Our focus is on creating SEO-optimized content that maximizes your search engine ranking and improves conversion rates, thus driving more traffic to your website.

Frequently Asked Questions

What is digital marketing?

Digital marketing represents marketing activities deployed online to create connections with new customers, such as creating a website, search engine optimization, or managing social media.

What is SEO?

Natural search engine optimization, also known as SEO, is a key element in improving the visibility and user experience of your website. It complements paid acquisition campaigns, such as Google Ads, Bing Ads, Facebook Ads and Amazon Ads, and represents an effective, profitable, and sustainable acquisition lever over time.

By optimizing the technical performance of your site, its structure, content and inbound link profile (backlinks), we guarantee a flow of qualified visitors to your site.

How does Google work concerning search engine optimization?

Google uses a complex algorithm to rank web pages in search results. This algorithm takes into account several factors such as the relevance and quality of the content, the popularity of the site, and the presence of relevant keywords. Inbound and outbound links of a website are also taken into account in the ranking, as they indicate the quality and authority of a site.

Google regularly updates its algorithm to ensure that search results always reflect the most relevant and reliable pages for users.